Wharton Executive Education
Business School Website
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. More than 13,000 participants in executive education programs annually; and a powerful alumni network of 99,000 graduates.
I served as Senior Associate Director of Digital Strategy and Design until June 2021. I was responsible for project management, strategy, design, and implementation of new features during that time. The current iteration of the site is in WordPress and has over three million page views annually. It consists of over 100 static pages, 70 program ecommerce pages, over 500 dynamic pages, and more than 55 application forms.
More Website & Email Design »
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A/B Testing of Home Page Section
The goal of the test was to see which option resulted in the highest clickthroughs to Wharton’s topic pages. The simple icon treatment was the winner with a statistically significant lift. I proposed this treatment for the home page topic section since it offered a clear navigation choice on a page with a lot of information.
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- Winner: Icon Topic Pathing
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- Image Topic Pathing
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- List Topic Pathing
