Monthly Newsletter for Wharton Executive Education
Wharton@Work is a monthly electronic newsletter that provides insights on current business issues from faculty and program participants, highlights upcoming Wharton Executive Education programs, and announces special offers.
I have been responsible for many redesigns of Wharton@Work since its inception in 2001. The current design was launched in May 2014. With each redesign, I have made design decisions based on website analytic results plus usability and SEO best practices. The email version incorporates responsive design best practices so that it is optimized for mobile devices.
Wharton@Work consists of an mobile-first newsletter email with a matching site that is part of Wharton Executive Education’s public website. At the begining of each month the newsletter is sent to over 80,000 subscribers and generates over a million dollars in revenue annually.
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